Actionable micro-SaaS and subscription retention & dunning playbook. Pass ?churn...

{ "method": "GET", "queryParams": { "churn_driver": "failed_payments" }, "type": "http" }

{ "example": { "as_of": "2026-10-25", "churn_driver": "failed_payments", "email_or_ux_copy_templates": [ { "copy": "Subject: Quick heads-up on your [Product] billing — Your bank declined today's renewal ($XX). Your workspace is still active; update your card in one click h...", "step": "Day 0 (Soft Decline — Matter-of-Fact)" } ], "implementation_steps": [ "Enable network Card Account Updater (Visa VAU / Mastercard ABU) in Stripe to auto-refresh expired card numbers before billing.", "Configure smart retry timing aligned with payday cycles (e.g., retry +1 day, +3 days, +5 days, +7 days; include the 1st and 15th of the month)." ], "root_cause_summary": "Involuntary churn from expired cards, insufficient funds, or bank fraud blocks (typically 20%-40% of total SaaS/subscription churn).", "target_recovery_or_lift_benchmark": "45% to 65% of failed invoices recovered via smart retries + pre-dunning + 1-click card updater links" }, "type": "json" }